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Car Detailing Company Resource
Growing Your Car Detailing Business
If you are looking to grow your business, take full advantage of new marketing and promotional ideas.
By making that extra effort to add-on sales and by making your detail business pop, your customers will notice.
Your Customers Tax Return Money
Car detailing shops can take full advantage of the tax refund season. While most returns were issued in March, some will arrive in February and some in January.
Large numbers of consumers would be only too interested in a car detailing service, if only they had the extra funds. Come tax time, the government is handing out a lot of money to those who have overpaid on their taxes. You will find new customers in and amongst this group.
A clever detailer will appeal to those with extra funds to burn during tax season. Target this group in particular as many are just looking for a good place to spend.
For those who feel car detailing might be too extravagant offer them a buy now discount and watch as they make their way into your shop!
Set That Appointment
Cater to the customer that just cant quite come to buy now. Lock them into an appointment time and mark it in your books! Give them a reminder call the day before. You will have them dreaming about their car detailing job.
Another good approach during tax season is to offer specials that promote packages and make special offers.
Promote using your regular channels of advertising, including direct mail, print, radio, etc. Make the specials limited offers with a time-date attached. This will bring them in quickest.
Tax refund months can be a bonanza time for the car detailing industry so be sure to get the word out early to your loyal customer base and prepare to bring in new customers during this high growth period.
Practice Preferred Customer Service
A successful detailer will take their customer care seriously. Be on a first name basis as much as you can. This promotes confidence and makes your customers purchasing experience more pleasurable and memorable. Once you have an established relationship with your customers, you will benefit immensely in customer loyalty and loads of valuable new referrals.
As you grow in your business, work hard on developing a unique presentation. Offer something that will set you apart from the rest. Do this and you will gain momentum in leaps and bounds!
You need to know the reasons why certain tools are preferred over others. Avoid putting a more aggressive cleaner through the extractor pump. How well do your products and services conform to industry specifications? Now, wire brush clean the posts and remove them if you think you need to. Dont assume your customer will know what you do just by reading your shop sign. In order to do an appropriate paint evaluation on all vehicles, first thoroughly wash, clean and dry. |
